Genetics-informed human performance
DNA testing, bloodwork, personalized supplementation, and AI coaching for training, recovery, nutrition, and mindset.
How it works
Start with an at-home genetic swab. Add optional blood work at a lab for a fuller picture. Your results, explained in plain language.
Shop Pheno Testing →
Your genetics, bloodwork, and most of your supplements, combined into one daily formula.
Shop Pheno Formulas →One evening doesn’t erase your progress. Your genetic report suggests a tendency toward stronger sweet preferences, and stress is very likely contributing to your cravings.
Let’s explore healthier ways to manage your stress that work for you. I’ll also incorporate a planned healthy sweet option to help manage cravings and reduce the urge to overeat sweets.
Personalized training, recovery, nutrition, and mindset guidance from Pheno, your AI coach.
Try the Pheno Coach demo →Shop
Choose a test. Your results shape your coaching plan and, if you add it, your Foundation formula.
At-home DNA test kits
Pheno
$399
Your genetic foundation for health and performance. 30 categories, 154 genes, and 1 month of complimentary Pheno Coach.
View PhenoPheno Plus
$699
A deeper look at health and performance. 59 categories, 273 genes, and 2 months of complimentary Pheno Coach.
View Pheno PlusPheno Elite · Most Complete
$1,299
Our most comprehensive genetic insights. 137 categories + PGx, 418 genes, and 3 months of complimentary Pheno Coach.
View Pheno EliteYour daily formula
Foundation
Your genetics, your bloodwork, and most of the supplements you take, combined into one daily formula.
Your discipline
Not a just a protocol. Not a PDF. A coach in your pocket, built on your genetics and specifically for your discipline.
Why Pheno
Pheno Intelligence connects your genetics and bloodwork with training, recovery, nutrition, supplementation, and mindset, including how stress, sleep, and motivation shape your results. Pheno, your AI coach, turns those insights into a personalized plan for how you train, recover, eat, and think, adjusting as you go.
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Questions
Every package includes the DNA test, your results explained in plain language, and complimentary months of Pheno Coach. Your personalized daily formula, Foundation, is available separately in Pheno Formulas. [Final package details.]
No. DNA testing is the core of every package. Bloodwork is optional and adds [what it adds]. [Confirm where and how bloodwork is done.]
[X to Y] weeks after the lab receives your sample. You can track your kit in your account the whole way.
Your genes show tendencies, such as how you may respond to certain foods, training styles, or caffeine. They don't diagnose disease or guarantee outcomes. Pheno uses them as a starting point, then adjusts to how you actually respond.
[Verified answer needed before launch: where your data is stored, who can access it, whether it is ever shared or sold, and how to delete it.]
Every package includes complimentary Pheno Coach: 1 month with Pheno, 2 months with Pheno Plus, and 3 months with Pheno Elite. After that, it's $[X] per month. [Confirm cancellation terms.]
Pheno is built to notice when a conversation is about more than workouts, like stress, body image or eating. It responds with care, and when something needs a person rather than a plan, it says so and points you to support. Pheno is not therapy or medical care.
